Cheese House started as a simple “cheese storage” request and evolved into a full concept store: an iconic space where aging, display and customer experience all happen in one scene. Dina Group transformed a technical refrigeration brief into a warm, urban boutique that feels like a cheese gallery.
The client needed professional cheese storage with strict temperature and humidity control. Instead of hiding it in a back room, we brought the storage to the center of the store and turned it into the main attraction: a glass cheese tower surrounded by a vaulted brick ceiling and full-height windows to the city.
The result is a space where every wheel of cheese is visible from the street, inviting customers in and turning the technical refrigeration system into a sculptural centerpiece.
Curved brick vaults, warm linear lighting and natural wood shelving create the feeling of a modern cave – a safe, cozy environment for premium cheeses. Highly polished concrete floors reflect the golden light and extend the visual height of the space.
All refrigeration units and wall shelves follow one continuous line: black frames, wooden interiors and hidden LED strips that keep the focus on the products, not the hardware.
The central cheese tower works as a roundabout: customers enter, naturally move around the glass cube, then continue along the refrigerated walls where packaged dairy, snacks and accompaniments are displayed.
This loop layout increases dwell time, offers 360° visibility of the products, and creates seamless circulation for both staff and visitors without any dead zones or blocked aisles.
Behind the aesthetics, Cheese House is a high-performance cold chain project. The central tower and vertical cabinets are designed with precise temperature classes, air circulation and easy-clean bases. Access panels and service points are hidden in the plinths to keep the visual lines clean while making daily operation simple for the staff.
Open shelving and closed cabinets work together: display in front, efficient restocking and backup storage behind.
A central glass cheese tower turns storage into a live exhibition visible from the street, blending retail display with professional maturation conditions.
Handcrafted brick vaults, curved edges and continuous LED lines create a boutique feeling while respecting the technical needs of refrigeration equipment.
Central tower, vertical cabinets and wall display fridges are aligned in one design family with unified finishes, easy cleaning and efficient energy performance.
Every detail – from material choices to lighting temperature – is planned to tell a story of craftsmanship, quality and freshness for cheese lovers.
A glimpse into the finished project – from the central cheese tower to the refrigerated walls and detailed shelving.
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