Dina Group · Design & Implementation
Cheese House – Concept Store & Cheese Library
Cheese House started as a simple “cheese storage” request and evolved into a full
concept store: an iconic space where aging, display and customer experience all
happen in one scene. Dina Group transformed a technical refrigeration brief into
a warm, urban boutique that feels like a cheese gallery.
From cold storage to urban concept store
The client needed professional cheese storage with strict temperature and
humidity control. Instead of hiding it in a back room, we brought the storage
to the center of the store and turned it into the main attraction: a glass
cheese tower surrounded by a vaulted brick ceiling and full-height windows
to the city.
The result is a space where every wheel of cheese is visible from the street,
inviting customers in and turning the technical refrigeration system into a
sculptural centerpiece.
Design language & atmosphere
Curved brick vaults, warm linear lighting and natural wood shelving create the
feeling of a modern cave – a safe, cozy environment for premium cheeses.
Highly polished concrete floors reflect the golden light and extend the visual
height of the space.
All refrigeration units and wall shelves follow one continuous line: black
frames, wooden interiors and hidden LED strips that keep the focus on the
products, not the hardware.
Layout & customer flow
The central cheese tower works as a roundabout: customers enter, naturally
move around the glass cube, then continue along the refrigerated walls where
packaged dairy, snacks and accompaniments are displayed.
This loop layout increases dwell time, offers 360° visibility of the products,
and creates seamless circulation for both staff and visitors without any
dead zones or blocked aisles.
Integrated refrigeration & storage
Behind the aesthetics, Cheese House is a high-performance cold chain project.
The central tower and vertical cabinets are designed with precise temperature
classes, air circulation and easy-clean bases. Access panels and service
points are hidden in the plinths to keep the visual lines clean while making
daily operation simple for the staff.
Open shelving and closed cabinets work together: display in front, efficient
restocking and backup storage behind.
