01
BRIEF & BRAND
Brand, customer & collection
We start with your brand position, target customer, assortment structure and store location.
Together we define what the space must achieve: perception, capacity and KPIs.
02
SPACE PLANNING
2D layout & adjacencies
We map customer flow, sightlines and key merchandising moments: windows, new-in, bestsellers and
fitting rooms. Adjacencies reflect how your customers actually shop.
03
FIXTURE STRATEGY
Hanging, folding & display mix
We define the right balance between hanging walls, mid-floor gondolas, display tables,
accessory fixtures and feature pieces so the store fits your volumes and VM style.
04
3D DESIGN
Material, colour & lighting concept
Realistic 3D views show finishes, lighting, VM zones, signage and brand elements.
You can “walk” the store, adjust details and present the concept internally before we build.
05
MEP & ENGINEERING
Technical coordination
Mechanical, electrical and plumbing layouts are coordinated around fitting rooms, cash desk,
stockroom and feature lighting, aligned with landlord guidelines and local codes.
06
FIT-OUT
Construction & finishes
We build walls, ceilings, floors and decorative elements according to the approved 3D design,
ready for fixtures, lighting and merchandising.
07
FIXTURES & EQUIPMENT
Installation & detailing
Wall systems, gondolas, tables, mannequins, mirrors, fitting rooms and cash desk are manufactured,
installed and aligned. We fine-tune heights, sightlines and walkways on site.
08
HANDOVER
Opening & next steps
We hand over a ready-to-merchandise store, support your team during opening
and stay with you for adaptations, new capsules and future branches.