Sofiya Market - Tajikistan
Turnkey Supermarket Project

About the Project

Dina Group - Supermarket design and Shop equipment Store fit-out

Project Size: 1200 m²
Scope: Full design, supply, and implementation
Client: Sofiya Market – Tajikistan

At Dina Group, we proudly delivered a complete turnkey supermarket solution for Sofiya Market in Tajikistan. Spanning over 1200 square meters, this project demonstrates our expertise in combining modern design concepts, functional layout planning, and state-of-the-art equipment to create a next-generation retail destination.

From Concept to Reality

The project began with comprehensive space planning and 3D design renderings to visualize the store’s flow and customer journey. With before photos and our realistic render visuals, the client could clearly see the transformation process ahead of execution. Every department—from fresh produce and frozen goods to bakery, butchery, and coffee corner—was carefully designed to maximize visibility, accessibility, and sales potential.

Modern Equipment & Fixtures

We equipped Sofiya Market with European-standard refrigeration systems, shelving units, bakery ovens, checkout counters, and deli displays. Our goal was not only functionality but also aesthetic harmony, using wood textures, modern lighting, and premium finishes to create an inviting shopping atmosphere.

Outcome

The result is a modern retail space that elevates customer experience, increases efficiency, and positions Sofiya Market as a leading supermarket brand in Tajikistan. With wide aisles, category-focused departments, and premium product presentation, Sofiya Market has set a new benchmark for retail design in the region.

Engineering Excellence and Strategic Planning

Behind the success of Sofiya Market Tajikistan lies our advanced MEP (Mechanical, Electrical, and Plumbing) planning, ensuring smooth operations and full compliance with local standards. Every element—from optimized lighting layouts to efficient utility flow—was carefully engineered to support daily supermarket functions while reducing long-term energy consumption and operational costs.

Premium Equipment and Merchandising Consultation

To transform the 1200 m² space into a modern retail destination, we equipped Sofiya Market with:
  • Customized shelving systems for maximum product visibility and category organization.
  • High-performance refrigeration units for fresh produce, dairy, meat, and frozen goods.
  • Durable, modern shopping trolleys to improve customer convenience and mobility.
  • Ergonomic checkout counters designed for efficiency and seamless transactions.
Our scope extended beyond equipment delivery. Through our merchandising and product placement consultation, we helped Sofiya Market create strategic displays that increase sales performance and elevate customer satisfaction.

The Final Transformation

The outcome is a fully operational, next-generation supermarket that combines international standards with local market needs. Enhanced with realistic renderings, before-and-after comparisons, and a full VR walkthrough, Sofiya Market now stands as a showcase of modern retail in Tajikistan. With our design innovation, engineering expertise, and attention to detail, Dina Group proudly delivered a supermarket that sets a new benchmark for retail excellence in the region.
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